Not that I want to hound a theme to its grave, but I’m just not done with yesterday’s rant.
As a good little writer this morning, I finished skimming through a bunch of blogs from popular people in the publishing industry. One of my favorites is literary agent Nathan Bransford of Curtis Brown. This past Tuesday he asked the question: Does Social Media Help Sell Books? and took a poll. 51% of the respondents claim they do not rely on social media to encourage their book buying habits, 37% said yes, it does, and the rest were a joke answer.
There was plenty of anecdotal evidence for both sides of the poll in the comments, some of which was a little shaky — e.g., a woman who answered “yes” because she gets 30 to 45 hits a day on her site, so she feels it must be working. Does she think those are all different people each day? That none of them, not even good ‘ole mom and dad, visit her site more than once a year? And that each and every one of them are buying her book?
What I found heartening is that I’m not alone. Many others are where I am: overwhelmed by the immense amount of time and energy that goes into successful social networking (keyword: successful). Kelly Ann Jones made a comment here yesterday about how hard it is to find time to write because she’s too busy with her social networking. And I know of a YA author who has an extremely successful Facebook page, complete with competitions, etc., where she gets thousands of visitors — but she hasn’t even finished her first book yet. Perhaps if she’d been able to put that energy into the book, it’d be done (and then she’d be where I am, trying to figure out the damned query letter).
But let’s go back to Bransford’s post — think about it. Who responded to his comments? Mostly authors (published or still trying), i.e., people who are more likely to spend time on social media to begin with (after all, they must if they are to sell themselves, right?). So you’ve a bunch of book-minded internet-junkies answering a question about whether or not social media sells books. Hmmm . . . One would think all the answers would be “Yes! Yes! and Hell yes!” but it’s only half. I find that amazing! I mean if only half of them are buying books that way, what about the rest of the reading public — you know those people who just like to read and have absolutely no interest in writing, editing, publishing, or otherwise wall-papering their bathrooms with rejection slips.
I would love to see real, verifiable, survey results about how effective social media is at selling books. Does Joe Public rely on blogs, Facebook and Twitter to tell him what makes a great read? I don’t know a single person in my non-internet, non-social media life who has bought a book because it was hawked on Twitter. Nor have I bought one because of that. However, I do know several “normal people” who buy books because Amazon suggested it (because they bought a similar one on-line or via their Kindle) — or they continue to find new books in Barnes and Noble when it rains and they’re looking for shelter.
Granted, it could be a sign of my age and the age of the people I know. Maybe twenty-somethings do buy books because of Tweets. But, since the market does show that the majority of book buyers are women my age, (and my book is aimed at that target audience) I think that means Twitter is a waste of time for me (though I feel guilty saying that, as if I’m knowingly doing something wrong). Hail Mary . . .
Who has insight into this? Who thinks it’s worthwhile to spend hours, hours they cannot put back into their life, on social media networking in the hopes of selling a book? Hours not spent working writing books, short stories, essays, poems, etc. Is it effective? Do you have stats to prove it?